The Price is Right
Price can either be a big draw or a big deterrent when it comes to selling a home. That’s why it’s so important to set the right sale price from the beginning.
Around 40% of sellers do not correctly estimate the value of their home, and that could put you at a disadvantage when it’s time to sell. Priced too high and no one walks through the door to look. Priced too low and it becomes difficult to manage the volume of buyers looking!
We know that every neighbourhood and community is different, and that has a unique impact on sale price and strategy for every property we sell.
The aim of a sale is to make a potential buyer see ‘value’ in the property for the ‘price’ they are willing to pay.
While house prices can be broadly guided by market factors like comparable sales, average price trends and supply and demand, it is the value that ultimately determines the final dollar amount. Naturally, value is perceived and set by the individuals willing to buy.
At RE/MAX Xtra, we believe it is our role as agents to help the market see the optimal level of value in every property, in order to help get the best possible results for your sale. It is unacceptable to leave your money on the table! As your real estate consultants, we will not bring the typical agent's market analysis. Instead, we will provide and interpret a unique set of pricing tools, which will reveal the price most conducive to your needs.
While price is definitely important, it’s not the only part of a successful sale. In a buyer’s market, you may see buyers willing to wait for the right deal, and in this case price is key.
You don’t want to out-price potential buyers; however, in a seller’s market you could end up with multiple offers – some of which even exceed your original asking price.
On the flip side, a home priced too high has the potential to scare off buyers, possibly allowing your home to sit on the market for longer, and produce a lower selling price.
Sometimes, sellers and buyers don’t agree on a home’s value. In this case, a knowledgeable agent relies on local expertise, market research and data to help reinforce the price and in negotiations to help you get the best deal.
This is why it’s so important to get a professional opinion before you take your home to market and potentially end up with a mismatched deal. If you do, it could mean a lost opportunity to sell your home.
RE/MAX has the strength, magnitude and tools to connect your home with a global marketplace, providing access to millions of buyers around the globe, giving your property the best chance for a great result.
With the advantage of global reach and local expertise, our experienced agents combine local know-how and market data to determine property value and drive the right price for your home.
